Nissan Ariya 2023

Nissan, already a household name across many of their vehicle brands, had the opportunity to elevate its name and brand with the launch of their new EV SUV, the Nissan Ariya. Given their established brand recognition and reputation, Nissan needed a larger-than-life media plan to promote their new vehicle in a way that would showcase and set it apart from the ever-growing EV category.

Modified: 7 months