MilkPEP Supports Female Marathoners

The Milk Processor Education Program (MilkPEP) is a D.C.-based organization that exists to increase dairy milk awareness and drive milk consumption to benefit all processors and the entire industry. They identify meaningful consumer and shopper insights regarding the nutritional benefits of milk – like hydration, muscle building, and wellness – and amplify them to consumers through creative marketing and educational initiatives. In fact, you may know them for their “Got Milk?” campaign or more recent groundbreaking programs like “You’re Gonna Need Milk for That.” In the Fall of 2022, MilkPEP sought to cultivate an even stronger brand presence tied to wellness and effectively engage consumers.

Modified: 7 months