The automotive category is a key target for increasing OOH share of media spend. Coinciding with April Fool’s Day, a fake concept car, Kruter Motors, was launched to generate curiosity and word-of-mouth.
Modified: 1 year
The automotive category is a key target for increasing OOH share of media spend. Coinciding with April Fool’s Day, a fake concept car, Kruter Motors, was launched to generate curiosity and word-of-mouth.
Modified: 1 year