Kansas City Public Schools (KCPS) is one of two school districts in the state of Missouri with the option of school choice. Since the inception of charter organizations within the KCPS boundaries in 1998, KCPS has been fighting to not only admit new students, but also retain its existing student base. For the 2020–2021 school year campaign, KCPS wanted to reach residents with messaging that focused on general awareness of KCPS, signature schools, and specific neighborhood school awareness.
Published: January 1, 2022