Summer Fridays, founded by beauty influencers, was created to fill a gap they noticed in the beauty industry. After trying countless products, they felt something was missing, so they developed their own line that checks all the boxes: easy-to-use, clean ingredients, immediate results, and beautiful packaging that invites display.
To leverage their strong social media following, Summer Fridays focused its OOH campaigns on creating real-world moments that connect their dedicated customers with the brand they love. These campaigns are designed to evoke the sensory experiences customers associate with the products, prompting them to share their interactions on social media, further engaging their community.
Published: December 4, 2024