Gerald R. Ford International Airport (GRR) was aiming to increase passenger numbers in 2024, with a goal of meeting or exceeding their record-breaking 2023 year. The campaign was designed to launch an initiative that would not only bring greater awareness to the nonstop route offerings to a broad audience, but to do so in a unique and unexpected way that could engage their community on a deeper level and create a positive buzz surrounding the Airport.
Published: May 7, 2025