On Friday, April 28, 2023, San Jacinto County deputies got a call about an incident at a nearby home. Local law enforcement reported that Francisco Oropeza was shooting guns on his property. That activity led to a confrontation with his neighbors who were concerned about their safety. They implored him to stop shooting. In response to their pleas, Oropeza unleashed a shooting rampage that left five of his neighbors dead. After his deadly assault, Oropeza was on the run from authorities, igniting a nearly four-day massive FBI fugitive hunt. Working with the FBI, Clear Channel Outdoor (CCO) activated its digital billboard network to alert the community of the manhunt, and to provide directions on how to help if they had information pertinent to the case. Ultimately, a tip to the FBI led to Oropez’s arrest.