Ending Hunger – Feeding America

Feeding America is committed to an America where no one is hungry. They support tens of millions of people who experience food insecurity to get the food and resources they say they need to thrive as part of a nationwide network of food banks, statewide food bank associations, food pantries, and meal programs. According to the latest data from the U.S. Department of Agriculture (USDA), over 44 million people, including 13 million children, live in food-insecure households in the United States. Food nourishes more than just our bodies—it also nourishes our futures. The Ending Hunger campaign highlights what we can achieve with reliable access to nutritious meals. The campaign PSAs inspire audiences to join Feeding America in the movement to end hunger, ensuring that our neighbors facing hunger are able to access the nutritious foods we all need to thrive. New OOH creative is an extension of the Ad Council and Feeding America’s successful “Full Effect” PSA campaign, driving audiences to an immersive WebAR experience that allows people to connect to Feeding America’s mission of ending hunger and explore different ways to take action. Audiences can use the AR experience without the need for an app, making it accessible to anyone who has a smartphone. A preview is available here. 

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