Dollar Rental

In the competitive landscape of rental car companies, traditional media is historically leveraged as a means to build significant awareness and consideration with the objective of gaining market share. The absence of Dollar from mainstream media has meant the brand’s consideration and demand generation has deteriorated year-on-year for a number of years. Competitors are increasing awareness and, ultimately, market share at the cost of Dollar.

Post Published January 1, 2018

Last Updated 1 year ago