Production
Art files are very small and there are no production or installation charges for digital billboards. The preferred file size will vary depending on the size and dot pitch of the unit. Contact your vendor for specific file sizes prior to producing art. It’s a good idea to create the files at actual size. This provides the sharpest possible image by alleviating the need to “down sample” the artwork before use. Down sampling will cause the image to become pixelated and hurt the overall impact of the design. Designing at the actual pixels’ density will also limit use of extremely small type. If it can’t be read at actual pixel size, it can’t be read from the street. The preferred file formats are .psd, jpg, tiff, or bmp saved at 72ppi in RGB color mode.
