Cycle for Survival

Teams led by The Out of Home Advertising Association of America, Solomon Partners, DPAA Global, and Cycle for Survival, MSK’s Official Rare Cancer Fundraiser are participating in Roadblock Cancer. Roadblock Cancer is part of a collaborative effort to support Memorial Sloan Kettering Cancer Center’s (MSK) Cycle for Survival, a campaign dedicated to defeating rare cancers, during Out Of Home New York which takes place October 14-18, 2024 as well as all year long.

View the full letter of partnership here.

Demonstrate the power of OOH media by featuring Cycle for Survival nationwide to support vital cancer research. All proceeds will directly support MSK’s pioneering research and development of new cancer treatments. To date, Cycle for Survival has raised over $340 million since its inception in 2007!

Help spread this message by downloading and sharing these creative assets, harnessing the influence of OOH to grab attention and direct your audiences to learn more. Complete the form below to access the creative and support this initiative.