When City University of New York (CUNY) had a critical need to sustain an enrollment of 25,000 students in its Accelerated Study in Associate Programs (ASAP), it turned to OOH ads in transit hubs. In less than 90 days, the ASAP website received nearly 90,000 views, and CUNY enrolled 8,900 new students in the following semester.

Modified: 2 years