Chevrolet boasts a captivating history of engaging with out of home (OOH) advertising. This iconic American automobile giant has been weaving its story through this medium ever since its inception in 1911, primarily as a dynamic canvas for launching new vehicles and supporting model refreshes. In recent years, with the Silverado pickup truck leading the way, Chevrolet’s OOH campaigns have been geared towards amplifying brand awareness and driving consideration among consumers, effectively setting the stage for subsequent mid and lower funnel messaging.
Published: December 4, 2023