Betterment had traditionally placed a heavy emphasis on lower-funnel digital marketing tactics. However, heading into 2022, they were looking to extend this approach to reach potential customers earlier in their consumer journey, using messaging that focused on their core taxable investing products as well as their Socially Responsible Investing portfolio options. With this goal in mind, Betterment partnered with Vistar Media to execute a programmatic out-of-home (OOH) campaign that would increase awareness, consideration and intent to open an account for their financial services.

Modified: 2 years