The League, founded by Amanda Bradford, was created to offer a more meaningful dating experience than the superficiality often seen in mainstream apps. Born from Amanda’s own frustrations with traditional dating platforms, The League targets professional singles who are seeking long-term, egalitarian relationships. Unlike other dating apps, it features a curated community with a waitlist and vetting system to ensure users are ambitious, driven, and share similar standards. Despite launching in 2015 with a strong premise, The League struggled with brand recognition and app usage. However, the platform boasted one of the highest match rates in the industry, making it highly appealing to busy professionals with limited time for dating. The biggest challenge was how to creatively reach this target audience in key markets and convert them into active users.