The 2021 back to school (BTS) retail season offers a rare opportunity for retailers, as most school districts return to full-time in-person education. As a result, 67% of BTS shoppers plan to spend more this year than they did in 2020, and 46% will spend $501 or more on BTS supplies. Of the 67% of BTS shoppers who plan to spend more: 23% are planning to spend 51% or more than they spent last year; 36% intend to spend 26% to 50% more than last year; and 21% intend to spend 11% to 25% more than last year.
- Click here to view infographic: OOH – An Important Guide for Back to School Shoppers
- Click here to view infographic: 2021 Back to School Shopping – Consumer Intent
Published: June 26, 2021