Couture by Hanny’s is a local retailer in the Rochester, MN Skyway Transit system, that wanted to drive product sales for their Longchamp inventory.
Published: September 18, 2024
As a leading nonprofit social enterprise, Goodwill provides employment services such as job training, placement, retention and other community-based services to the most fragile populations across twenty counties throughout South Texas.
Published: September 18, 2024
The Dallas Holocaust and Human Rights Museum (DHHRM) is a history education museum in Dallas, Texas, in the West End Historic District. Its mission is to teach the history of the Holocaust and advance human rights to combat prejudice, hatred, and indifference.
Published: September 17, 2024
The destination Virginia’s Blue Ridge represents Roanoke and surrounding cities/counties within an hour’s driving radius. A large number of visitors to the region travel from Northern Virginia. The Metro-Mountain mix of Virginia’s Blue Ridge serves as an opportunity to be a major mountain/outdoor adventure travel destination for the residents of Northern Virginia due to proximity while also supplying city amenities such as high-class accommodations, arts & culture, and food & beverage. One challenge the organization faces when advertising to the Northern Virginia/Washington DC market is ensuring the audience is aware of where Virginia’s Blue Ridge is located and the various cities/counties that fall under the “Virginia’s Blue Ridge” designation.
Published: May 1, 2024
2024 Grand Prize Winner
Icelandair’s “Iceland: Around the Corner Festival”: Icelandair, the national airline of Iceland, aimed to enhance awareness, consideration, and sales among Boston consumers. To achieve this, the airline implemented a strategic 3-day immersive event in Boston, creating an opportunity for attendees to experience the essence of the “Land of Fire and Ice” through exhibits, live music, giveaways, and more. Icelandair collaborated with renowned Icelandic brands like Blue Lagoon Iceland and 66 North to host an award-winning immersive experience. The event, held at The Charles River Speedway in Cambridge, MA, showcased Iceland’s landscapes, culture, cuisine, and unique experiences. Attendees were treated to live music, celebrity photographers, and Icelandic food and drink, making it a memorable “try before you fly” experience.
Published: May 1, 2024
The Museum of Fine Arts, Boston (MFA), is one of the most comprehensive art museums in the world with a renowned collection of nearly 500,000 works ranging from historical masterpieces to contemporary icons. Following their successful “Art for All” rebrand campaign that launched in Fall 2022, the MFA wanted to continue their momentum and create excitement surrounding their new exhibition: “Hokusai: Inspiration and Influence”. Their main challenge, akin to that of their recent rebranding, was conveying MFA Boston as a place for visitors of all ages and backgrounds. Their new Hokusai exhibit provided them an opportunity to embody the principles of diversity and inclusion that they align with, by showcasing a Japanese artist whose works are recognized and interpreted by people of all backgrounds. With Boston being a predominant tourist hub, specifically for cultural and historical enrichment, the MFA needed to make a “big splash”.
The Tennessee Whiskey Trail actually has more visitors than the Kentucky Bourbon Trail, and Uncle Nearest wanted to capitalize on this fact.
Target utilized Lamar’s expansive programmatic digital out-of-home (DOOH) network to drive in-store visitation to their newly renovated stores.
Published: February 13, 2024