During the time the media plan was being constructed, Smalls operated as a DTC brand with a reach limited to cat parents. Beyond the pet space, our brand was relatively unknown. The goal was to broaden our brand presence and establish Smalls as synonymous with healthy, fresh food for cats. This drove us to launch our first OOH campaign, aiming to significantly increase awareness in New York City, where Smalls originated. We aimed to be the first fresh food cat brand to take over subway advertising, aiming to bring joy to both cat owners and non-cat owners during their daily commutes. By showcasing cats in their quirky and eccentric behaviors, we believed it would set us apart from other brands solely focused on their products.
Published: September 18, 2024
Optima Health, a provider serving nearly 1 million members across Virginia, aimed to expand coverage to Northern Virginia (NOVA) for the first time.
Published: September 18, 2024
People know The New York Times for news. But The Times brand and offering go far beyond the front page. We needed to let people know what’s included in The New York Times beyond the news, showing the full breadth of our essential subscription.
Published: September 18, 2024
The Field of Screams, located in the Philadelphia area, is a popular seasonal attraction known for its immersive and thrilling haunted experiences.
Published: September 17, 2024
The new EY Center for Government Modernization leverages both the commercial and public sectors, along with original surveys and reports, to demonstrate how technology and data can address the complex challenges faced by government agencies. By exploring leading practices and implementing solutions across areas such as cybersecurity, supply chain, workforce, health and human services transformation, technology, and finance, the Center supports public sector leaders in their modernization efforts.
Published: September 17, 2024
A college student suffering from kidney disease had been on the kidney transplant list for over 2 years. Due to her impaired medical condition, her family convinced her it was time to pull out all of the stops to try and find a donor.
Drive consideration and purchase intent for Samsung mobile phones, as well as drive store visits to telecom retailers for the launch of Samsung Galaxy S9.
Published: February 14, 2024
Leading retailer Target, alongside agencies Kinetic and Essence, leveraged programmatic digital out-of-home (DOOH) to drive foot traffic to its remodeled store locations through a strategically targeted, multi-month activation via Vistar Media.
Published: February 14, 2024