HALL OF FAME
This year, American Express joins past OBIE Hall of Fame honorees such as Apple, McDonald’s, and Dunkin’, reinforcing its status as a brand that continues to set the standard in OOH advertising.
For decades, Dunkin’ has relied heavily on OOH to create buzz, build awareness, and drive sales. With its reputation for fun, witty and often quirky campaigns that are heavy on imagery and short on copy – perfect for the larger-than-life canvas the medium provides – Dunkin’s keen understanding of OOH is sure to keep the brand relevant for many more years to come.
The OBIE Hall of Fame went to Netflix for their consistently exceptional creative work and continued investment in OOH over the years.
Denver Water was named the 2022 OBIE Hall of Fame Award recipient for its sustained collection of work focused on one very simple idea: use less water. A clever concept that took advantage of the real world to bring the campaign to life, each execution was unique to the format and environment. The occasionally cheeky campaign showcased images like a park bench with only room for one person, water from a broken sprinkler head cascading onto a giant billboard and suggestions for using less water — like showering with a friend. In the 30-year history of the OBIE Hall of Fame awards, Denver Water’s award is only the second time a regional brand has won the judges’ nod. The first was the San Diego Zoo in 1995.
GEICO has been selected as the 2021 OBIE Hall of Fame Award recipient. This honor celebrates GEICO’s impactful use of the OOH medium to communicate with consumers for decades, a legacy of creative design excellence that continues to this day. The GEICO Gecko is an icon across advertising formats with trademark humor and timely delivery. Perhaps most significant to the industry is that GEICO was the first to bring OOH media in-home with TV ads that spotlighted its own creative. In doing so, GEICO not only gives a subtle nod to how impactful the OOH format is, but also creates an extension of the humour GEICO is known for bringing OOH stills to life.
As Martin Agency SVP Group Creative Director, Neel Williams said: “And within a single glance you know exactly who the board is for and what it says. That’s some powerful stuff, especially when it’s compounded over decades.”
AT&T has been selected as the 2020 OBIE Hall of Fame Award recipient and this honor underscore’s the company’s longtime excellence in the use of out of home advertising for its many products and services. AT&T’s creative use of the medium tells the brand’s story in meaningful ways, reaching telecom consumers with campaigns that showcase inspiring innovation and connectivity.
AT&T has demonstrated impressive art direction and stopping power in its use of out of home over time. While ideas and campaigns have evolved over the decades, consistency in quality has shined through.
Universal Studios is an American film studio owned by Comcast through the Universal Filmed Entertainment Group division of its wholly owned subsidiary NBCUniversal. Founded in 1912 it is the oldest surviving film studio in the United States, the world’s fifth oldest after Gaumont, Pathé, Titanus, and Nordisk Film, and the oldest member of Hollywood’s “Big Five” studios in terms of the overall film market.
MillerCoors is a beer brewing company in the United States. In 2008, SABMiller and Molson Coors created MillerCoors as a joint venture for their operations in the U.S. The company is the second-largest brewer in the U.S., after Anheuser-Busch.
Since the network’s debut in 1972, HBO’s advertising strategies and executions have matched the groundbreaking original programming it has become renowned for.
Over the years, GAP has set the standard for how apparel is marketed to the masses. The simplicity and effortlessness of the advertisements have allowed the brand to create a truly authentic connection with the consumer. 