Have you noticed it’s harder than ever to recruit, retain, engage, and motivate emerging generations? You’re not alone. Gen Z is now the fastest-growing generation in the workforce and it’s critical that we understand how to unlock their potential for the future of the OOH industry.
Join OAAA’s Anna Bager and acclaimed speaker and researcher Jason Dorsey for a high-energy, interactive workshop on the generational divide on Wednesday, September 27th from 3-4 pm ET.
Topics will include:
- Common myths assigned to each generation
- What actually works to drive recruiting, retention, trust, and communication
- How advertisers can tap OOH to engage with younger generations
You’ll walk away with specific, practical, no-cost, and low-cost strategies that can be implemented right away.
Click here to access a recording of this webinar.
Click here to access the slide deck from this webinar.
Published: September 7, 2023