The Value of OOH: 2019 Nielsen Report Proof Points

The Nielsen 2019 OOH Advertising Study provides a detailed examination of American consumers’ travel habits, exposure to OOH advertising, and how OOH influences behavior. Nielsen VP Diane Williams reviewed the research findings that provide the best proof points on the value of OOH. The study covers more OOH formats than ever before, and Williams provided insights on how OOH indexes with key demographic groups overall and by key formats.