Excellent creative is the price of admission; nothing fixes a weak message. But even excellent creative loses effectiveness when it’s left up too long unchanged, because the human brain is built to stop responding to what it has already seen. In this webinar, learn why advertisers who get the most from an OOH campaign keep the locations, keep the brand, and change the copy — and by doing so they multiply the value of media they have already bought. Discover how refreshed creative will keep messages relevant during the consumer journey.
Speakers:
- Eddy Herty, Executive Creative Director, OUTFRONT Media
- Gene Leehan, EVP, Senior Regional President, Clear Channel Outdoor
- Leith El Hassan, SVP of Sales, Circle Graphics
- Rod Rackley, Chairman of OOH, Circle Graphics
Published: August 26, 2026