Programmatic OOH 103: Audience & Measurement

The OAAA webinar series on Programmatic OOH concludes with a look at audiences and measurement. In the final webinar of a three-part series, panelists will discuss behavioral targeting online and with OOH location data. Join Dave Etherington, Place Exchange, and Dan Levi, Clear Channel Outdoor, as they discuss proving value for digital OOH.