Programmatic OOH 102: Transactions

The OAAA webinar series on Programmatic OOH continues with a look at programmatic transactions and how they work. In the second webinar of a three-part series, panelists will review different programmatic transactions, including open auction, private marketplace deals, and guaranteed deals. Join Ian Dallimore, Lamar Advertising Company, and Ben Putland, Grand Visual, as they explain how programmatic transactions work.



Modified: 2 years