Programmatic OOH 101: The Basics

The OAAA webinar series on Programmatic OOH commences will an overview of the basics. In the first webinar of a three-part series, panelists will provide an overview of what “programmatic” means, how it works best for OOH, benefits of adoption, and why it matters. Join Chris Waterman, Vistar Media as he explain the world of programmatic ad buying.