The Evolution of Digital Ad Buying
Understand how digital ad buying and selling has evolved from Publisher Direct to Ad Network to Programmatic.
From Agency Trading Desk to DSP to Exchange to SSP to Publishers, learn how dollars and value pass through the programmatic ecosystem.
Take a deep dive into the different types of programmatic marketplaces including Programmatic Guaranteed, Preferred Deals, PMPs and The Open Exchange. Examine the history of each and learn about how each will grow and change over time.