Quality data exchange is a transformative commodity that has substantially increased the value of OOH advertising for brands and agencies. Late last year, OAAA’s Data Use and Analytics Committee began crafting standards, definitions, and protocols necessary for consistent and stable data transmission. These best practices have helped simplify the various measurement and analytic solutions available in the marketplace today, enabling smarter planning of OOH media and increased performance management. On this webinar, committee members join OAAA CMO, Stephen Freitas, to explain what every ad professional needs to know about OOH rich data use.
