In recent years, the global OOH industry has continued to outpace the growth rate of all other traditional media channels and now that the pandemic is slowing around the world, OOH expansion is expected to rebound. Hear from Tom Goddard, Chairman of Ocean Outdoor and who also serves as president of the World Out of Home Organization (WOO).
On this webinar, Tom shared his perspectives regarding global OOH opportunities and the impact of COVID-19 on the international markets. He also addressed how OOH organizations around the world are working more closely than ever before. As a special treat, Tom unveiled for the first time a new global OOH PSA campaign launching in July. In conversation with OAAA President & CEO Anna Bager.