Outdoor Advertising Association of America Taps Publicis New York as AOR
Agency Win Attributed to Bold Strategic and Innovative Creative Approach
MAY 8, 2018, NEW YORK – The Outdoor Advertising Association of America (OAAA), names Publicis New York as agency-of-record (AOR), effective immediately. Publicis New York won in a confidential, multi-agency review. OAAA is the national trade association for the out of home (OOH) advertising industry, and the association represents more than 90 percent of the U.S. OOH industry based on revenues. OAAA is based in Washington, DC.
OAAA is building a reputation for bold marketing initiatives, including the recent Times Square takeover shout-out to Oscar-winner Three Billboards Outside Ebbing, Missouri. Modern OOH is seeing a renaissance, with its unique ability to adapt quickly to culture, news and events, with the added attention-grab of marquee placement and dynamic creative.
Stephen Freitas, CMO, OAAA, said, “OOH is a flourishing ad medium, consistently proving its effectiveness in today’s dynamic media market. Together with Publicis New York, we will continue to demonstrate OOH’s capabilities in a digital media world and its vital role as a core media buy.”
Publicis New York will be responsible for OAAA’s U.S. campaign, promoting the usage of OOH media to the advertising industry. Appropriately, the anticipated media elements will focus primarily on OOH, including digital OOH, and are expected to launch Mid-September.
Jamie Rosen, CMO, Publicis New York, stated, “It is an exciting time in OOH, as digital technologies continue to bring a modern vibrancy and cache to the medium. We are proud to partner with OAAA and create a new legacy for one of the most iconic and visually impactful advertising mediums in the marketing mix.”
OAAA is the national trade association for the out of home (OOH) advertising industry. Founded in 1891, the association represents more than 90 percent of the US OOH industry based on revenues. OAAA is dedicated to leading and uniting a responsible OOH industry committed to serving advertisers, consumers, and communities. The OOH industry generates $7.7 billion annually in ad revenues and donates more than $500 million in media space each year. For more information, please visit www.oaaa.org.
About Publicis Worldwide:
Publicis Worldwide is a global creative agency providing change leadership for its clients. We believe that this era demands a combination of strategy, creativity and technology to enable our clients to Lead The Change in their own marketing transformation. We provide global solutions from brand reputation to commerce combining the MSLGROUP and Nurun networks. With over 16,000 employees in 110 countries, clients include Axa, BNP Paribas, Carrefour, Cartier, Citi, Engie, Heineken, L’Oréal, Luxottica, LVMH, Nestlé, Orange, P&G, Qantas, Red Lobster, Renault, Samsung, Sanofi, Seb, Siemens, Telefonica, Total & UBS.
Publicis Worldwide is a part of Publicis Groupe.
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