Watch this timely examination of the advanced TV ecosystem. Over-the-Top (OTT) and Connected TV (CTV) platforms are one of the fastest growing media segments as streaming services eclipse linear TV engagement and spending.
The masterclass session will discuss the basics of how streaming services make their money with OTT and how these platforms leverage data to deliver relevant and timely ads to pay TV subscribers.
Participants walk away understanding how traditional measurement companies and brands leverage advanced data techniques to track and measure the efficacy of OTT and how OOH professionals can best position the medium alongside streaming media.
Steven Golus is an eyewitness to the emergence of the internet as an advertising medium and leads this important masterclass session.
Modified: 1 year