OOH Political Sales in 2020

Political ad spend is expected to top $10 billion in 2020. The largest opportunity for OOH occurs at the state and local level, or through spending by political action committees (PACs). In this webinar, OAAA’s VP of Marketing Steve Nicklin reviewed the top OOH proof points valued by political and issue campaigns, as well as discussed resources available to OAAA members and the OOH industry.