In their second Masterclass of 2021, Jim Spaeth and Alice Sylvester of Sequent Partners present their research findings on marketing mix modeling (MMM) and attribution to enhance OOH’s position in omnichannel media planning and analysis.
In their second Masterclass of 2021, Jim Spaeth and Alice Sylvester of Sequent Partners present their research findings on marketing mix modeling (MMM) and attribution to enhance OOH’s position in omnichannel media planning and analysis.