OOH Measurement: Data Sets for Attribution

Digital data is making a major impact on OOH measurement, and there is often confusion on what makes accurate measurement for attribution. Do apps provide accurate data? What about carrier level information? In this webinar, hosted by InMobi, learn about the key differences in mobile data sets for OOH attribution and a real-world case study of data application.

Slides 

Recording

Modified: 2 years

Published: April 9, 2019