OOH Impact on Consumer Travel & Trip Planning

Click here to access the recording of this webinar.

Join Erica Parker, Managing Director at The Harris Poll, with OAAA’s SVP of Marketing Analytics, Steve Nicklin, in a review of the latest research detailing OOH’s impact on consumer travel and vacation planning.

The webinar will inform OAAA members about:

  • How consumer travel has changed compared to pre-pandemic levels
  • The influence of OOH travel ads on consumer behavior
  • Consumer summer travel plans
  • The impact of OOH ads in airports