OOH Drives Online Activation at 5x-6x Above the Expected Rate

In new OAAA and Comscore research examining online actions taken by consumers following exposure to ads, the findings revealed OOH is much more efficient in generating results than TV, video, radio, banner, and print ads. Join Comscore OOH Media Services Senior Director, Diane Williams, and OAAA SVP Marketing and Analytics, Steve Nicklin, for a review of the full study and its strong implications for OOH engagement of today’s consumers.

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Modified: 2 years

Published: June 13, 2022