OOH and the Impact of COVID-19

Watch the OAAA webinar for survey insights on how member companies responded to COVID-19, along with a comprehensive review of OOH’s value to advertisers and communities especially now. The webinar covered: discussion about the current business climate and the significant changes happening in the ad market, new survey highlights explaining how OAAA members are dealing with the impact of COVID-19, recent consumer behavior information collected from third-party sources, and a review of the fundamentals that make OOH a valued media choice in troubled times.