OAAA’s Discover OOH Agency Day series offers a unique opportunity for today’s ad industry leaders to gather, connect, and explore the strengths of OOH advertising.
In late July, this free networking and educational event took place at the Viceroy Chicago, where local agency leaders, marketing professionals, and industry enthusiasts soaked up the latest research, case studies, and trends that prove the power and potential of OOH.
Agenda
- Introduction & Industry Trends
- Research & Insights
- Unlock OOH Transformation
- Unlock OOH Journeys
- Unlock OOH Experiences
- Unlock OOH Creativity
The event wrapped up with a cocktail reception on the scenic Lakeview Terrace, which ironically overlooked a Dolly Parton “Pass it On” bulletin, making the venue even more perfect than we could have imagined (see picture below).
This Discover OOH Agency Day event was hosted by OAAA in partnership with Clear Channel Outdoor, Lamar, OUTFRONT, and Vector. The next OOH Agency Day will be held in Austin – details to come!