Washington, D.C., May 5, 2025 — The Out of Home Advertising Association of America (OAAA), the national trade association representing the entire out of home (OOH) advertising industry, today announced the appointment of several new leaders to its Board of Directors and Executive Committee. These appointments reinforce OAAA’s commitment to building a leadership body that reflects the full scope, complexity, and growth potential of today’s multifaceted OOH landscape.
Representing a broad range of formats, business models, and strategic perspectives, the newly appointed leaders bring deep expertise to support OAAA’s mission to protect, promote, and advance the OOH industry.
New Appointments to the OAAA Board of Directors:
Vaibhav “VG” Gupta, President & COO of Branded Cities, brings more than 20 years of experience leading innovation and growth across the OOH and broader media landscape. At Branded Cities, VG oversees a national portfolio of iconic media assets, driving strategy, partnerships, and digital transformation that redefine how brands engage with audiences in the country’s most high-profile locations. His global perspective and leadership make him a key voice in shaping the future of premium, data-driven OOH.
Dewey Reagan, President and General Manager of Reagan Utah, is a seasoned industry leader with deep operational expertise and strong regional market insight. Under his leadership, the company has expanded across key western markets, managing more than 2,000 billboard faces in Utah and Nevada, and embracing innovations in digital out of home. Dewey has played a central role in modernizing business operations, strengthening client partnerships, and advancing policies that support long-term industry growth.
New Appointments to the OAAA Executive Committee:
Nick Brien, Interim CEO of OUTFRONT Media, has been appointed Secretary of the OAAA Board of Directors and Executive Committee. With a global track record of leading high-performing marketing, media, and technology companies, Nick brings a strategic, client-focused perspective to OOH. His previous roles include CEO of Amobee and senior executive positions at McCann Worldgroup and Dentsu Americas. Nick’s experience in brand strategy, media innovation, and organizational transformation will help guide the industry through its next phase of evolution.
Esther Raphael, Chief Marketing Officer at Intersection, has been named Vice Chair, Marketing, joining both the Executive Committee and Board of Directors. Esther oversees all facets of marketing at Intersection, from brand strategy and creative to B2B and B2C campaigns. She is credited with launching the company’s first brand campaign and expanding its market presence through innovative, audience-focused initiatives. With a career spanning leadership roles at Condé Nast and Hearst, Esther is widely recognized for building brands through creativity, storytelling, and meaningful engagement.
Bill Reagan, Chairman of Reagan Outdoor Advertising, has been appointed Vice Chair, Standards, Safety & Technology, expanding his board role to the Executive Committee. A long-serving board member and respected industry veteran, Bill has led large-scale operations with a focus on safety, innovation, and civic partnership. His continued leadership underscores OAAA’s commitment to advancing industry standards and driving progress in infrastructure, sustainability, and emerging technologies. Bill was inducted into the OAAA Hall of Fame in 2003 and received the OOH industry’s highest honor, the Myles Standish Distinguished Achievement Award of Excellence, in 2017.
“These leaders represent the face of out of home today—strategic, experienced, and committed to progress,” said Anna Bager, President and CEO, OAAA. “As OOH continues to evolve across formats and platforms, it’s critical that our leadership reflects both where the industry stands today and where it’s heading. This group will help guide the next phase of growth and impact for the medium.”
The appointments were announced during OAAA’s Board Meeting at the 2025 OOH Media Conference, the industry’s premier gathering of brand marketers, media companies, and agencies exploring the trends, technologies, and strategies shaping the future of out of home.
OAAA is guided by an accomplished Board of Directors representing every facet of the modern OOH industry. The Executive Committee is led by Chair Scott Wells, CEO of Clear Channel Outdoor Holdings; Nick Brien, Interim CEO of OUTFRONT Media, now serves as Secretary; Steve McNeely, Executive Chairman of Trailhead Media, serves as Treasurer. Vice Chairs include Chris Grosso, CEO of Intersection (Communications); Scott LaFoy, CEO of Link Media Outdoor (Legislative); Esther Raphael, CMO of Intersection (Marketing); Jean-Luc Decaux, Co-CEO of JCDecaux North America (Membership); Kevin Jones, CEO of Adams Outdoor Advertising (Ways & Means). Sean Reilly, CEO of Lamar Advertising Company, serves as Ex-Officio Chair, and Anna Bager, President & CEO of OAAA, rounds out the Executive Committee.
The broader Board includes John Barrett, Partner, Barrett Outdoor Communications; Marc Borzykowski, CEO, Vector Media; Ari Buchalter, CEO, Place Exchange; Paul Cook, President, Wolverine Sign Works; Dawn Del Mastro-Chruma, CEO, Del Mastro Outdoor; Drew Katz, CEO, Interstate Outdoor Advertising; Bill Lodzinski, President & CEO, WV Outdoor; Regis Maher, President & Co-Founder, do it outdoors; Sean McCaffrey, President & CEO, GSTV; Patrick McLaughlin, VP, Business Development, DDI Media; Mike Norton, President, Norton Outdoor Advertising; Kelly Peppers, CEO, Colossal Media; Michael Provenzano, CEO & Co-Founder, Vistar Media; Bill Reagan, Chairman, Reagan Outdoor Advertising; Steve Richards, President, Mile High Outdoor Advertising; Pudge Roberts, President, Coastal Outdoor Advertising; Debra Abdalian-Thompson, President, Cleveland Outdoor Advertising; Keith Thompson, CEO, InSite Street Media; Dave Wood, President & CEO, Verde Outdoor; Nathan Young, President, YESCO Outdoor Media; and Mike Zukin, CFO, VP & Secretary, Meadow Outdoor. Rod Rackley, CEO/President of Circle Graphics, serves as the Constituent Chair and Richard Peterson, President of Porter Advertising, serves as Ex-Officio.
For more information on OAAA leadership and strategic initiatives, visit OAAA.org.
About Out of Home Advertising Association of America (OAAA)
The Out of Home Advertising Association of America (OAAA) is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents over 850 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local governments. OAAA-member media companies donate over $500 million annually in public service advertising. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City. For more information, visit https://oaaa.org.