The Out of Home Advertising Association of America (OAAA) is unveiling the shortlist for the 83rd Annual OBIE Awards, celebrating creative excellence and innovation in out of home (OOH) advertising. For more than eight decades, the prestigious OBIE Awards have set the benchmark for outstanding OOH creative — highlighting the intersection of artistry, technology, and strategic storytelling while spotlighting award-worthy work that is shaping the future of the industry.
As part of this year’s celebrations, American Express will be inducted into the OBIE Hall of Fame, recognized for its enduring legacy of bold, visually striking campaigns that have set a high bar for creativity in OOH advertising. For decades, American Express has leveraged OOH to drive consumer engagement, blending innovative storytelling with impactful placements that resonate across audiences. From iconic billboards to immersive brand experiences, the globally integrated payments company continues to push the boundaries of the medium, reinforcing its role as a leader in marketing and brand connection.
The 2025 OBIE Awards shortlist recognizes 117 finalists across 28 categories, selected from a record-breaking pool of submissions. This year’s finalists showcase the power and impact of OOH in today’s evolving media landscape, pushing creative boundaries and redefining audience engagement. Spanning categories from experiential activations to digital innovation, the selections highlight the adaptability and creativity that make OOH an essential force in modern marketing.
Under the leadership of Joe Sciarrotta, Deputy Chief Creative Officer Worldwide at Ogilvy, the 2025 OBIE Awards jury featured an esteemed panel of creative leaders, brand visionaries, and marketing experts. Tasked with selecting the most exceptional OOH campaigns, the panel evaluated work that exemplifies artistic excellence, strategic impact, and technological ingenuity.
Each year, OAAA members vote to induct a brand into the OBIE Hall of Fame, honoring a legacy of creative excellence in OOH. This year, American Express joins past honorees such as Apple, McDonald’s, and Dunkin’, reinforcing its status as a brand that continues to set the standard in OOH advertising.
The highly anticipated Bronze, Silver, Gold, and Platinum OBIE winners will be revealed live on Tuesday, May 6th during the 2025 OOH Media Conference—an evening dedicated to celebrating and inspiring the industry’s top creative minds. The conference will bring together industry leaders to explore the future of OOH, emerging trends, and the impact of data-driven creativity. Featuring powerful keynotes, dynamic discussions, and a celebration of the industry’s most impactful work, it’s an event not to be missed. Register at ooh2025.com.
SPECIALTY CATEGORIES
A01: 3D Anamorphic Digital
- ABC Entertainment and ZOIC for 9-1-1 S7 3D Anamorphic
- Kendo Brands, BCN Visuals, and MilkMoney for Fenty Beauty x Arcane Collection Launch
- Progressive Insurance, Ninety6, and Company 8 Ad Group and Spotlight Outdoor for Progressive Accident Response 3D Anamorphic
- San Diego Tourism Authority and The Shipyard for Golf Ball Out of Home
- Netflix for Squid Games 2
A02. Buzzworthy
- e.l.f Beauty, Oberland, and billups for Change the Board Game – So Many Dicks
- PepsiCo and Outdoor Solutions for Frito-Lay’s Doritos Super Bowl Luxor Hotel
- Sony Pictures Entertainment and Rapport Worldwide for Ghostbuster – Frozen Empire
- Atlantic Records, Charli XCX and Colossal Media for The Brat Wall
- Habit Burger & Grill and Barrett Hofherr for We’re #1
A03. Contextual
- Hulu and Publicis Imagine for Hulu’s Interior Chinatown
- The Wendy’s Company and Saatchi & Saatchi X for McStake
- Kraft Heinz, Johannes Leonardo, and Overall Murals for Ore-Ida Deliciously Predictable Rain-Activated Mural
- Habit Burger & Grill and Barrett Hofherr for We’re #1
A04. Custom Installation
- ABC Entertainment, Rhubarb, RBM, and FLIX FX for Abbott Elementary S4 3D Diorama Buildout
- Amazon Studios, Legion Creative, Concept Arts, and Midnight Oil for Fall Out Stunt Board
- Paramount Pictures, Elevue, Midnight Oil, and BIG Outdoor for Gladiator Streetscape
- FX Networks, Lindeman & Associates, and BIG Outdoor for Shōgun Sunset Strip Streetscape
A05. Experiential (Physical Presence)
- La Costeña for Holiday Magic with La Costeña in Times Square
- Paramount+, Paramount Global Kids & Family Design Team, and Horizon Media for SpongeBob’s 25th Anniversary at Comic-Con San Diego
- Diageo, Studio Nari, and MX for Johnnie Walker x Squid Game LTO Launch
- Suntory Global Spirits, Wonderworks Communications, and City Eventions for Maker’s Mark Winter Wheat Wonderland NYC Pop Up
- Peacock and BIG Outdoor for “Those About To Die” & 2024 Olympic Coverage
A06: Holographic & Projection
- Spotify and Atlas Media for 2024 Spotify Wrapped
- Nike, Wieden+Kennedy, and billups for Dodgers
- Diageo and Outdoor Solutions for Don Julio 1942 Tequila STRAT Projection
- Zynga, Diva, Choreografx, Scenester, and Overall Murals for Star Wars: Hunters™
- CBS Media Ventures, National Experiential, and Horizon Media for The Ferris Wheel of Fortune
A07. Integrated Multi-Media
- Netflix, Mocean, and Scenester Projects for The Perfect Couple – Custom Sand Mural
- Grubhub and Bully Pulpit International for Opening Doors
- Aruba Tourism, Deep Focus, and OUTFRONT XLabs for That’s The Aruba Effect
- Gerald R. Ford International Airport and Extra Credit Projects for The GRReat Billboard Hunt
- Progressive Insurance and Arnold Worldwide for Unbecoming Your Parents in Paris
A08. International
- Adidas, Accenture Song, and Ocean Outdoor for Adidas Billboard Run
- Quaker, Uncommon Creative Studios, OMD Canada, and Branded Cities for Crispy Minis “That’s Crispy”
- Kraft Heinz, GUT, and billups for Heinz Filter – Effects and Ways of Using Technology
- JCDecaux, DAVID Madrid, and Ogilvy for Meet Marina Prieto
- Oatly, Jellyfish, and billups for Support Your Local Oat Dealer Campaign
- Kraft Heinz, Rethink, and billups for Squeezing into the Spotlight with Deadpool & Wolverine
A09. Local
- Geaux Laundry and Lamar Advertising Company for Hate Doing Laundry?
- Miracle Realty and OUTFRONT STUDIOS for Do Not Pass On A Miracle
- Perry’s Emporium and Lamar Advertising Company for Oh My God
- Oxford Lumber and Lamar Advertising Company for Red Campaign
- Greene Wilson Trial Lawyers and Out of Home Creative for Worn Once
INDUSTRY CATEGORIES
B01. Automotive
- Car City and Extra Credit Projects for Going Fast
- Renault, Prodigious, and Colossal Media for Le Car is Back
- Armando’s Collision Center and Adams Outdoor Advertising for People Drive Like Animals!
- Turo for Skip the Rental Counter
- Victory Jeep and Lamar Advertising Company for Victory Jeep
B02. Consumer Products & Goods
- Hennessy US, Stefania Tejada (artist), Publicis NYC, and Colossal Media for Hennessy x LeBron James
- Sonic Drive-In and Lamar Advertising Company for Sonic Fam
- Modelo Especial and Modelo Negra and Upshot Agency for Día De Los Muertos Out of Home
- Olipop and Quan Media Group for Olipop x Twin Cities
- Pernod Ricard and Inwindow Outdoor for Perrier Jouet Be More Flower
B03. Consumer Services
- Old National Bank and Schafer Condon Carter for 2024 Get Old Perm Board
- Dallas Morning News and Medium Giant for Celestial Phenomenon
- Centreville Bank and Financial Marketing Solutions for Centreville Bank – Half Board
- Laserderm Med Spa and OUTFRONT STUDIOS for Laserderm “Cat”
- Progressive Insurance and Arnold Worldwide for Unbecoming Your Parents in Paris
B04. Direct to Consumer
- Primally Pure, Day Job, and Quan Media Group for Primally Pure Rebrand
- Skims and Quan Media Group for Skims/Team USA
- O Positiv Health and MilkMoney for URO Intimate Deodorant Launch
- Vera Bradley, TB Productions, and Clear Channel Outdoor for Vera Bradley Holiday Gift Guide
B05. Fashion & Luxury Goods
- Chanel and Colossal Media for Chanel N°5 x Margot Robbie
- Christian Dior, Publicis, and Clear Channel for Dior Pre-Fall 2024 Collection
- Fossil, Assembly, and Talon for Fossil Mother’s Day
- GENEVOISM and Colossal Media for Prada
- Tiffany & Co for With Love, Tiffany & Co.
B06. Film & Media
- Chicago International Film Festival and Ogilvy for 60 Years of Film
- Disney Branded Television/Disney+, Authentik Creative, and Midnight Oil for Goosebumps Dueling Bulletins
- Sony Pictures Entertainment and Rapport Worldwide for Garfield – Paint the Town Orange
- The Walt Disney Company and Midnight Oil for Hulu on Disney+ Launch campaign
- Pixar Animation Studios for Inside Out 2
- FX Networks, Lindeman & Associates, and BIG Outdoor for Shōgun Sunset Strip Streetscape
B07. Healthcare
- Mary Free Bed Rehabilitation Hospital and Extra Credit Projects for Fall A La La Lot?
- Humana, The Hive, and do it outdoors Media for Paint The Town Green
- RUSH Medical University and DeVito/Verdi for The Best-Rated Hospital
- UCSF Health, TILT, and Clear Channel Outdoor for With Love, UCSF Health
B08. Live Entertainment, Events & Gaming
- Netflix, Bond, and Midnight Oil for Jake Paul vs Mike Tyson Campaign
- San Francisco Ballet and The Shipyard for AI Loves Ballet Out of Home Campaign
- Super Bowl LVIII Host Committee and Kre8 Media Outdoor for “Super Ball” Iconic Mobile Billboard Truck
- The Great Allentown Fair and Adams Outdoor Advertising for The Olympics Campaign
B09. Public Service & Nonprofits
- Anzen Health, Mediaplus North America, and Talon for 855-How-To-Quit-Opioids
- OUTFRONT STUDIOS for James Earl Jones – A Force
- Adams Outdoor Advertising for Maggie Smith Tribute
- Extra Credit Projects for Mary Wells Lawrence Tribute
- Great Outdoors Colorado / Generation Wild and Sukle Advertising & Design for Save the Bees. Spread Wilderflowers
B11. Transportation, Travel & Tourism
- Gerald R. Ford International Airport and Extra Credit Projects for Airport Mode
- Discover Puerto Rico, R&R Partners, and billups for Discover Puerto Rico OOH Campaign
- Aruba Tourism, Deep Focus, and OUTFRONT XLabs for That’s The Aruba Effect
- Visit California and The Shipyard for Beach Ball Out of Home
- Wisconsin Dells VCB, Boelter + Lincoln, and Intersection for Wisconsin Dells Makes a Splash at Chicago Union Station
CRAFT CATEGORIES
C01. Copywriting
- Chicago International Film Festival and Ogilvy for 60 Years of Film
- The Walt Disney Company, and Midnight Oil for Hulu on Disney+ Launch campaign
- Progressive Insurance and Arnold Worldwide for Unbecoming Your Parents in Paris
C02. Digital Design
- Progressive Insurance and Ninety6 for Accident Response | Race With Your Squad
- Art Innovation Gallery for “Skyline Stories” Exhibition
- Netflix for Squid Games 2
C03. Illustration
- ICU Art and Bully Pulpit International for Harris for President Mural Illustrations
- Diageo, Anomaly, MX, and Overall Murals for Johnnie Walker x James Jean Lunar New Year Mural
- The Coca‑Cola Company and Ogilvy for Recycle Me
C04. Photography
- Apple, TBWA\ Media Arts Lab, and OMG for Apple Shot on iPhone: Hopefuls
- Christian Dior, Publicis, and Clear Channel Outdoor for Dior Pre-Fall 2024 Collection
- Skims and Quan Media Group for Skims/Team USA
- Unilever’s Dove and Ogilvy for Unready for Anything
FORMAT CATEGORIES
D01. Billboards
- The Walt Disney Company and Clear Channel Outdoor for The Boy & The Octopus Snowing Billboard
- American Eagle, Company, 8 Ad Group, and Spotlight Outdoor for American Eagle One Time Square
- Apple, TBWA\ Media Arts Lab, OMD, and OMG for Apple Shot on iPhone: Babies
- The Walt Disney Company and Drissi Advertising for Deadpool & Wolverine Kicking Legs Mechanical Billboard
- The Coca‑Cola Company and Ogilvy for Recycle Me
- Universal Pictures for Wicked Billboard Campaign
D02. Street Furniture
- Amazon, Hogarth Worldwide, and JCDecaux for Amazon Audible Bus Shelter Takeover
- Apple TV+, WORKS, LA, Lithographix, and OMG for Shrinking 2 Shelter Domination
- Amazon Prime Video, Concept Arts, and Rapport Worldwide for Rings of Power S2: Immersive Bus Shelter Builds
- San Francisco Ballet and The Shipyard for AI Loves Ballet Out of Home Campaign
D03. Transit
- Chicago International Film Festival, and Ogilvy for 60 Years of Film
- e.l.f Beauty, Oberland, and billups for Change the Board Game – So Many Dicks
- Gibson and Clear Channel Outdoor for Gibson Guitar Nashville Airport
- Grow Financial Federal Credit Union and Dunn&Co. for Life Less Scary 2 – Streetcar
- Netflix and mobilads for Senna Formula 1 Activation
- Pixar Animation Studios for Inside Out 2
- Sony Electronics and SHADOW for Sony x Olivia Rodrigo NYC Subway Takeover
D05. Combined Multi-OOH Formats
- Apple TV+, Midnight Oil, and OMG for The Instigators OOH Campaign
- The Walt Disney Company, and Midnight Oil for Hulu on Disney+ Launch campaign
- Gemini, Tombras, and Quan Media Group for Go Where Dollars Won’t
- Paramount+, The Rhubarb Agency, and Horizon Media for Halo S2
- Lee Kum Kee, Innerspin Marketing, and NPRP Media for Sriracha Love
- Nike, Weiden+Kennedy, and billups for Paris Olympics 2024
- The Macallan, The Potlach, The Roof Agency, and Publicis Media for The Macallan Time: Space
D06: Murals
- Buchanan’s, Gale Partners, and Overall Murals for #ComoLoDigas
- Netflix, ARSONAL, Midnight Oil, and Overall Murals for Unfrosted Custom Mural
- Pokémon Trading Card Game, Laundry Service, and Colossal Media for Pokémon – Surging Spark
- Uber, and Overall Murals for Uber Eats – Football Is For Food Lenticular Mural
Published: March 20, 2025