Nielsen Digital OOH Advertising Studies

Digital OOH is the fastest growing sector within the OOH industry, representing about 30 percent of total OOH spend. Today’s fast-changing marketing environment makes the immediacy and flexibility of the DOOH platform more relevant than ever for consumer retail, healthcare, political campaigns, governmental updates and much more. Join Nielsen’s VP Media Analytics, Diane Williams, as she reviews their latest research on the many ways digital billboards, street furniture, transit and place-based OOH are driving consumer engagement and activation.