Madison Avenue’s “de facto Chief Economist” Upgrades Ad Outlook

To kick off 2021, learn why GroupM’s President of Global Intelligence Brian Wieser has upgraded his forecast for the advertising sector since last June 2020, calling it more of a “mild setback” than an “industry-changing economic catastrophe.” He’ll explain that while OOH had declines in 2020, it is GroupM’s expectation that OOH will rebound due to the medium’s resilience and positive growth trends, and that larger brands will allocate more of their budgets to the medium. Tune in for Brian’s trusted perspective on Wednesday, January 13 from Noon-1pm Eastern, and bring your best questions to the chat.

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