Gathering in public, getting outside of our homes, returning to real life again are things we’ve all been craving through pandemic times. Join us for a fascinating look at placed-based OOH—the promise and the power of real-life, placed-based advertising that is creative and contextual, unblockable and brand-safe. Join experts from Adomni, GSTV, Lightbox and Octopus Interactive for an in depth discussion moderated by OAAA’s Anna Bager.
This lunch break will examine:
- Top attributes of place-based media
- DOOH growth and programmatic opportunities
- Measurement & attribution
- Creativity & innovation