IRL: The Right-Now Magic of Place-Based OOH

Gathering in public, getting outside of our homes, returning to real life again are things we’ve all been craving through pandemic times. Join us for a fascinating look at placed-based OOH—the promise and the power of real-life, placed-based advertising that is creative and contextual, unblockable and brand-safe. Join experts from Adomni, GSTV, Lightbox and Octopus Interactive for an in depth discussion moderated by OAAA’s Anna Bager.

This lunch break will examine:

  • Top attributes of place-based media
  • DOOH growth and programmatic opportunities
  • Measurement & attribution
  • Creativity & innovation

Moderated By:

Access Recording