How Increased Allocation to OOH Optimizes Overall Media Effectiveness

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Join OAAA SVP Steve Nicklin, OAAA MMM/Attribution Working Group co-Chairs Karin Baatsch-Deboulet and Mark Costa, and Benchmarketing’s senior leaders as they review their new study on OOH media effectiveness. The analysis finds OOH improves the overall performance of multi-channel media mix campaigns, and OOH allocations should be increased above current levels to maximize the overall media plan effectiveness.  

Learn how increased OOH spend will boost revenue return on ad sales and drive improved brand perceptions throughout the marketing funnel. 

Reserve your seat today and harness the power of OOH.