Join Project X CEO Rick Robinson and this year’s Chief OBIE Awards Judge Gabriel Schmitt, CCO of FCB New York, as they discuss the elements of OOH excellence. As the man behind some of marketing’s most beloved ideas and a seasoned awards juror, Gabriel will reveal his rubric for evaluating great work and why OOH is creatives’ favorite medium. From eye-popping billboards to inventive transit takeovers, what takes the work from good to gold?