Digital Advertising Essentials: Tracking and Targeting

Participants will walk away informed about the process surrounding online ad tracking and with a strong understanding of how a digital ad gets delivered to a consumer. Join OAAA’s Masterclass with media veteran, Steven Golus as he demystifies the importance of pixels in tracking consumer behavior, the functionality of a cookie and how these pieces all fit together to capture data to make an ad more targeted. Golus will also explore what the future looks like when Google sunsets third-party cookies in January 2022.