Retired Leo Burnett Executive Chairman Mark Tutssel discusses the importance of mass messaging in a pandemic and how brands have successfully communicated with consumers using authentic empathy vs. empty “COVID-19 washing.” In conversation with OAAA President & CEO Anna Bager, added topics include the momentum ahead as roads open again, the new-found freedom and fresh approach to travel, and how OOH can thrive again.
Modified: 1 year
Published: June 18, 2020