Cannabis & OOH: Insights From Alcohol Industry Webinar

What lessons can the emerging cannabis category learn from longstanding self-regulation of alcohol? In this webinar, OAAA’s Ken Klein explains how the alcohol industry regulates its advertising and marketing (voluntary guidelines, complaint review process, and publication of complaint outcomes). Ken Klein of OAAA will explain the inner workings of beverage-ad regulation, including a step-by-step review of a typical liquor-ad complaint.