Augmented Reality and OOH: Expanded Storytelling

More often OOH campaigns are including augmented reality as a driver of messaging. The evolving technology allows brands to display content in the physical world to better engage consumers and increase awareness. This webinar explored how augmented reality is being integrated with OOH, including several award-winning campaigns in this year’s OBIE Awards. The webinar was moderated by Ad Age reporter Jeanine Poggi.