New OAAA Reports Reveal Continued Growth and the Brands Leading OOH Investment
The Out of Home Advertising Association of America today released its annual 2025 OOH Facts & Figures Ad Spend Performance report, a comprehensive look at category spending, format growth, and overall industry trends, alongside its 2025 MegaBrands Report, which ranks the nation’s largest out of home advertisers and highlights the brands and emerging categories shaping the future of the medium. Together, the reports underscore OOH’s continued momentum, with revenue reaching a record $9.46 billion in 2025, up 3.6% year over year, marking the industry’s 19th consecutive quarter of growth.
OAAA’s MegaBrands Report, which tracks the largest advertisers investing in OOH nationally, shows continued commitment from the world’s biggest marketers while also highlighting newer sectors embracing the medium.
The top 10 OOH advertisers in 2025 were:
- Apple
- Morgan & Morgan
- Vivint
- Verizon
- Coca-Cola
- McDonald’s
- Disney
- T-Mobile
- Amazon
- Universal Pictures
The report also highlights growing investment from technology and digital-first brands, which now account for 28% of the top 100 OOH advertisers, while 16% more than doubled spend year over year. Companies including OpenAI, Stripe, and DoorDash underscore how emerging brands are increasingly embracing OOH to build awareness and reach consumers at scale.
“OOH continues to deliver for brands looking to break through in a fragmented media environment,” said Anna Bager, President and CEO of Out of Home Advertising Association of America. “The continued investment from both established global marketers and new economy brands reflects the medium’s ability to drive measurable impact, cultural relevance, and scale.”
Growth Across Formats and Channels
Digital out of home (DOOH) remains a key driver of growth, increasing 10.5% year over year and now accounting for 36.3% of total OOH revenue, as advertisers increasingly adopt data-driven and programmatic capabilities. Across formats, transit and street furniture saw notable gains, growing 9.8% and 5.6% respectively, while billboards continue to represent the majority of spend.
OOH also maintains a strong position within the broader media landscape, representing 2.3% of total media spend, with projected annual growth of 3.7% through 2029.
Broad Category Strength and New Advertiser Growth
The 2025 OOH Facts & Figures Ad Spend Performance report, OAAA’s annual benchmark for measuring industry revenue, advertiser mix, and category-level spending trends, highlights broad-based expansion across the medium.
Leading categories include legal services, hospitals and medical centers, consumer banking, domestic hotels and resorts, computer software, and quick serve restaurants, underscoring the medium’s effectiveness across both performance-driven and brand-building campaigns.
The data also shows broad advertiser expansion, with 70% of the top 100 OOH advertisers increasing spend year over year, 28% made up of technology or direct-to-consumer brands, and 16% more than doubling investment.
OOH’s Momentum Continues
As marketers navigate a fragmented and increasingly digital landscape, OOH offers a consistent and high-impact way to connect with audiences in their daily environments. The continued growth of the medium reflects its ability to complement omnichannel strategies while driving measurable outcomes.
“OOH remains a foundational part of how brands show up in culture and in consumers’ everyday lives,” Bager added. “It delivers both presence and performance in ways few other channels can.”
Access the Full Reports
The 2025 OOH Facts & Figures: Ad Spend Performance and 2025 MegaBrands Report are now available.
Published: April 28, 2026