OAAA senior leaders review the biggest opportunities and most important issues for OOH in 2022. The webinar will cover the economy and the media marketplace, examine OOH ad spend trends and key growth drivers, and review the latest research on consumer behavior. A special government affairs section will include a look a 2022 political ad spending and an update on digital media regulation.
Featured Speakers:
- Mike Hershey, EVP Government Affairs OAAA
- Steve Nicklin, SVP of Marketing & Analytics OAAA
- Rick Robinson, Chief Creative Officer-in-Residence OAAA
Modified: 2 years